Privacy Policy

Last Updated: January 2026

Bassinet AU ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website bassinet.au (the "Site"). Please read this privacy policy carefully. By using the Site, you consent to the practices described in this policy.

1. Information We Collect

Information You Provide Directly

We may collect personal information that you voluntarily provide when you:

• Submit a contact form or inquiry
• Subscribe to our newsletter
• Leave a comment on our articles
• Participate in surveys or feedback requests

This information may include your name, email address, and any other information you choose to provide.

Information Collected Automatically

When you visit our Site, we may automatically collect certain information about your device and usage, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website or source
• Device type (mobile, tablet, desktop)

2. How We Use Your Information

We use the information we collect for various purposes, including:

• Responding to your inquiries and providing customer support
• Sending newsletters and updates (with your consent)
• Improving our website content and user experience
• Analysing site usage and trends
• Preventing fraudulent activity and ensuring site security
• Complying with legal obligations

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small data files stored on your device that help us:

• Remember your preferences
• Understand how you use our Site
• Improve our content and services
• Deliver relevant advertising (where applicable)

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our Site.

Third-Party Analytics

We use Google Analytics to help us understand how visitors use our Site. Google Analytics uses cookies to collect information about your use of the Site, which is transmitted to and stored by Google. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

4. Affiliate Disclosures and Third-Party Links

Our Site contains affiliate links to third-party websites, including Amazon.com.au. When you click on these links and make a purchase, we may earn a commission. Please note:

• We are a participant in the Amazon Services LLC Associates Program
• Third-party sites have their own privacy policies
• We are not responsible for the privacy practices of other websites
• We encourage you to review the privacy policies of any third-party sites you visit

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: We may share information with trusted third-party service providers who assist us in operating our Site (e.g., email marketing platforms, analytics providers)
• Legal Requirements: We may disclose information if required by law or in response to valid legal requests
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Under the Australian Privacy Act 1988 and the Privacy Principles, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

To exercise these rights, please contact us using the details provided below.

8. Children's Privacy

Our Site is not intended for children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

9. International Users

Our Site is primarily intended for users in Australia. If you access our Site from outside Australia, please be aware that your information may be transferred to, stored, and processed in Australia, where data protection laws may differ from those in your country.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

• Email: privacy@bassinet.au
• Contact Form: bassinet.au/contact